Bomb Hard Seltzer

Loose Hard Seltzer juice

Bomb Hard Seltzer was born from a desire to revolutionize the market with a product that embodies vibrancy, flavor, and a sense of playful novelty. In the early stages of conceptualization, I found myself continually drawn to the raw energy of my initial sketches. These organic, spontaneous drawings became the cornerstone of the brand's identity—a celebration of uninhibited creativity.

Inspired by the free-flowing nature of those sketches, I meticulously crafted a brand that mirrors their spontaneity. Vibrant hues, bold typography, organic lines, and hand-drawn elements converge to create a brand that is at once polished yet raw. Bomb Hard Seltzer is a testament to carefree exuberance and unabashed boldness—a brand that captures the essence of spontaneity and joy in every sip.

Responsibilities:

• Conceptualized and developed a whimsical brand from inception, emphasizing a distinctive, playful aesthetic.

• Designed individual labels that possess standalone appeal while upholding brand coherence and consistency.

• Executed packaging designs encompassing labels, cartons for individual flavors, and mix pack cartons, ensuring visual harmony across all product offerings.

• Crafted merchandise designs that seamlessly integrate with the overarching brand identity.

• Produced printed materials including flyers, advertisements, and sales collateral, aligning with brand messaging and visual language.

• Generated compelling social media content to foster audience engagement and promote brand awareness.