Klarbrunn

Bringing the sparkle to the modern era

Klarbrunn sparkling water, a beloved regional beverage of southern Wisconsin, entrusted me with the task of revitalizing its brand to reflect contemporary trends while maintaining its established identity. The original branding suffered from intricate gradients and overlapping outlined drops, causing printing challenges and inconsistency.

My approach aimed to streamline the design, infusing it with a charming, playful essence that the brand craved. By simplifying the existing elements and introducing a vibrant, approachable energy, we achieved remarkable results. The refreshed brand now stands as an icon, with eye-catching colors and a relatable, engaging aesthetic that captivates consumers.

Responsibilties

• Directed the comprehensive rebranding of Klarbrunn Sparkling Water to enhance its approachability, iconic status, and engagement with consumers.

• Redesigned all packaging elements including cans, cartons, and labels, infusing them with a fresh, inviting aesthetic.

• Personally conducted on-site visits to print production facilities, ensuring the highest quality standards for cans, cartons, and labels.

• Developed and implemented new brand standards to maintain consistency across all touchpoints.

• Created visually captivating branded displays, such as shelf talkers, pole signs, and flyers, to elevate brand presence in retail environments.

• Designed marketing campaign materials, including billboards, posters, mailers, and magazine ads, to increase brand visibility and resonance.

• Produced compelling imagery for social media platforms, fostering engagement and connection with the target audience.

• Conceptualized and developed merchandise items like t-shirts, stickers, and can koozies, extending the brand's reach and enhancing consumer loyalty.